PDF LINKS actIvated by request.
I worked on four marketing campaigns for WB, while working for Deluxe Media Management.
The last one was Man of Steel. For my thesis I
organized my Rated-S premise with IP from the DC universe, to create an IP engine for digital cinema that foregrounds story and human value.
Zac Snyder had a problem with tone. So I focused on repositioning the Clark Kent character, for a standalone trilogy that foregrounds: 1) his alien arrival to earth, Superblue; 2) his emergence as a naturalized superhero, Superhuman; and 3) his first major alien conflict, Bizarro, using new superpowers.
*The hyperstory project prototypes new kinds of digital cinema media and experiences, which would be developed for Cineramba.com and Coloramba.com.
DC Universe
MFA Thesis Model
Full Hyperstory Campaign
Game Show
Daily Planet Article
Character Interview Only
BvS:CwS
(SCi/DCi Schematics)
World's 1st Hyperstory*